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Category Archives: Virutal Worlds

As the new heralds the old let us take a moment to ponder online video game interfaces

User interfaces are the root problem that holds back 3D MMOs from mass appeal – as in 300 million people playing them. Today’s interfaces were designed by 1st generation gamers who had limited research to support their designs and that have since been incrementally improved and expanded.

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Posted 08 December 2008 † Ron Williams § Development § Online Games ‡ Comments (1) ° Tagged: design, MMO video games, Twitter, user interface

As Microsoft browser share falls below 70% video games need to adjust

TG Daily reports that Microsoft’s share of the Internet browser market has fallen below 70% after peaking at almost 97% share in 2003. This massive shift in browser share over just that last 4 years has huge implications for video game companies that have any kind of web presence.

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Posted 01 December 2008 † Ron Williams § Development § Free to Play Business Model § Game Companies § Marketing § Online Games § Reviews ‡ Comments (0) ° Tagged: design, Google Analytics, market share, online games, web browsers

Why cloud computing is the future of online video games and sooner than you may think.

It is going to be very hard to compete running your own video game server infrastructure when 1 petaflop clouds are common place. There will likely be more than 30 different petaflop or faster clouds coming online in the next 4 years.

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Posted 20 November 2008 † Ron Williams § Free to Play Business Model § Online Games ‡ Comments (1) ° Tagged: cloud computing, mmo video game

10 ways to bring your video game into the Web 2.0 world.

10 ways for developers to bring their video game and virtual world design into the Web 2.0 world

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Posted 13 November 2008 † Ron Williams § Development § Free to Play Business Model § Marketing § Online Games ‡ Comments (2) ° Tagged: buzz generation, community management, design, free to play, Free to Play Business Model, Guitar Hero, iPhone, Marketing, MMO video games, Open Source, operations, Web 2.0

What Barack Obama can teach us about community management.

Barack Obama’s presidential campaign has been a case study in growing a user base leveraging the standard Web 2.0 template and tying it tightly with cell phones.

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Posted 03 November 2008 † Ron Williams § Free to Play Business Model § Marketing § Online Games ‡ Comments (0) ° Tagged: blogging, community management, CRM, email, iPhone, Marketing, online games, Web 2.0