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Category Archives: Marketing

As Microsoft browser share falls below 70% video games need to adjust

TG Daily reports that Microsoft’s share of the Internet browser market has fallen below 70% after peaking at almost 97% share in 2003. This massive shift in browser share over just that last 4 years has huge implications for video game companies that have any kind of web presence.

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Posted 01 December 2008 † Ron Williams § Development § Free to Play Business Model § Game Companies § Online Games § Reviews § Virutal Worlds ‡ Comments (0) ° Tagged: design, Google Analytics, market share, online games, web browsers

10 ways to bring your video game into the Web 2.0 world.

10 ways for developers to bring their video game and virtual world design into the Web 2.0 world

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Posted 13 November 2008 † Ron Williams § Development § Free to Play Business Model § Online Games § Virutal Worlds ‡ Comments (2) ° Tagged: buzz generation, community management, design, free to play, Free to Play Business Model, Guitar Hero, iPhone, Marketing, MMO video games, Open Source, operations, Web 2.0

Video game developers need to wake up – Microsoft is ahead of you with Web 2.0!

Microsoft has announced they are embracing Web 2.0 for their new Microsoft Live portal. While not surprising, the move does shine a spotlight on web properties and video games that are not Web 2.0 enabled today.

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Posted 13 November 2008 † Ron Williams § Development § Free to Play Business Model § Game Companies § Online Games ‡ Comments (0) ° Tagged: Microsoft, MMO video games, social network, Web 2.0, Web 3.0

What Barack Obama can teach us about community management.

Barack Obama’s presidential campaign has been a case study in growing a user base leveraging the standard Web 2.0 template and tying it tightly with cell phones.

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Posted 03 November 2008 † Ron Williams § Free to Play Business Model § Online Games § Virutal Worlds ‡ Comments (0) ° Tagged: blogging, community management, CRM, email, iPhone, Marketing, online games, Web 2.0

YouTube gets a great upgrade for targeted marketing.

A few days ago, YouTube added Deep Linking which is the ability to create a link to a video that specifies exactly where to start the video. Something that online video game marketing departments should jump on to drive engagement.

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Posted 01 November 2008 † Ron Williams § Free to Play Business Model ‡ Comments (0) ° Tagged: engagement, free to play mmo, Google, Lunia, Marketing, mmo video game, youtube